Do you make your own beauty products and do you wish to sell them online? Or maybe you are curious what it takes to sell beauty products online, before you start making them. The beauty branche has many ways of selling like on websites, social media and especially through advertising. Read about these subjects and other tips in this blog.
Website
Do you already have a website for your products? If you want to look professional you should own a brand, not just some random products. This means you will need a good looking website with a mission, vision and information about your products. There also needs to be a story of the company, so a short explanation about you and how you started creating the products. Besides that you have to get good product images, if you are not good at photography it is the best option to ask someone else for this. This is because most products sell through pictures and the feeling you get from it. It’s the same with fashion, if the picture is not good no one will buy the product. Is the image filled with happy people who look confident and good wearing a product? Then people will like the feeling they get of this and buy the product.
Social media
Besides your website, social media is a great tool to get more audience for your brand or products. Especially Instagram is a good medium for the beauty branche because its more for images than text. Photograph your cosmetic bottles and customized wholesale dropper bottles to show your audience what they will buy. Besides the packaging it is important to switch it up and talk about the ingrediënts you use, why they are good for your skin or why they will make you look great. Show pictures of the skin that uses your products so people will be interested in the effects your product will give. Being a small business entrepreneur it is also important to show your own face, people are curious about who is behind the brand and therefore it’s good to know.
Advertising
Making advertisements is a good way to get more followers, likes or buyers. You can use Google Ads, Facebook Ads or advertise on Instagram. The best thing about advertising is that you can reach a very specific target group with the settings. Sort by interests, location, age or gender and thats good to know.